FYB is a collection of demi-fine, 18k gold-plated sterling silver jewelry designed to help you follow your bliss, and find your joy. While all of our pieces are designed in Brooklyn, you can and should take us everywhere your life takes you. Whether it's a wedding along the Amalfi Coast, your exciting new job, or a wine date with a childhood friend, we’re here to make you look and feel your very best, for every occasion.
Meant to be stacked, layered, and personalized – the FYB collection elevates everyday staple pieces through playful updates to classic silhouettes, beautiful packaging, and thoughtful design. Founded in 2011 by Chinese-American designer Alyssa Kuchta, FYB jewelry exists to help you treat yourself, love yourself, and celebrate life’s big and small moments. We’re the perfect gift for a friend who moved to a new city, and a perfect treat for yourself when the going gets tough, but you come out on top - because you always do.
Alyssa first launched the brand during her senior year of college with her sorority sisters. A decade later, FYB has a showroom in Brooklyn, works with hundreds of nationwide retail partners, and published a book Fall 2021 titled Follow your bliss: Wisdom from Inspiring Women to Help You Find Purpose and Joy with Quarto Publishing.
FYB is a collection of demi-fine, 18k gold-plated sterling silver jewelry designed to help you follow your bliss, and find your joy. While all of our pieces are designed in Brooklyn, you can and should take us everywhere your life takes you. Whether it's a wedding along the Amalfi Coast, your exciting new job, or a wine date with a childhood friend, we’re here to make you look and feel your very best, for every occasion.
Meant to be stacked, layered, and personalized – the FYB collection elevates everyday staple pieces through playful updates to classic silhouettes, beautiful packaging, and thoughtful design. Founded in 2011 by Chinese-American designer Alyssa Kuchta, FYB jewelry exists to help you treat yourself, love yourself, and celebrate life’s big and small moments. We’re the perfect gift for a friend who moved to a new city, and a perfect treat for yourself when the going gets tough, but you come out on top - because you always do.
Alyssa first launched the brand during her senior year of college with her sorority sisters. A decade later, FYB has a showroom in Brooklyn, works with hundreds of nationwide retail partners, and published a book Fall 2021 titled Follow your bliss: Wisdom from Inspiring Women to Help You Find Purpose and Joy with Quarto Publishing.
The sweetest mini initial charm adorns our best-selling gold & silver mixed shimmer chain. Layer your initials or your loved ones for a persona...
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Inspired by 70s archival jewelry, our Sienna Hoops feature a retro silhouette. Style with high-waisted jeans for a look we love. 18k gold plated s...
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18k gold plated 925 sterling silver, Mother of pearl accents, 40cm length with 5cm extender chain.
The sweetest mini initial charm adorns our best-selling gold & silver mixed shimmer chain. Layer your initials or your loved ones for a persona...
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Cubic zirconia baguette necklace, 18k gold plated 925 sterling silver, 16-18" adjustable length.
Our unique opal sunburst pendant necklace instantly elevates your look. Features an adjustable chain so you can effortlessly stack with others, or ...
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18k gold plated 925 sterling silver, 3A CZ, pull-tie closure.
18k gold plated 925 sterling silver, 3mm cubic zirconia, 1" length
Our sleek and minimalist Jocelyn hoops are just the perfect size. Their lightweight design makes them comfortable for everyday wear. Style them alo...
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A sparkling array of the sweetest butterflies adorn our gorgeous and statement-making butterfly garden earrings. Whether dressed up or down, you're...
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